Reconnect with Your "Why"

When we lose site of our vision and purpose in business, this leads to feelings of overwhelm, "swirling" in indecision and ultimately feelings of burnout.

One of my favorite exercises with clients who are just starting out or re-visioning their businesses is to go back to the core drivers and values...the big "why's".

• Why did you (or do you) want to start your business?
• Why is your business concept helpful to others (your customer base)?
• Why are you the perfect person to pull this off?

I have found that spending time answering these basic, core questions can result in insights that I wasn't expecting (both for myself and my clients).

For example, if one of your "why's " is more time freedom, but you find you are glued to your computer with endless feelings of "there's not enough time"- then something is not in alignment and its worth exploring strategies for making a shift.

The true "bottom line" in business is not how much money you are bringing in... it would be better measured by how much alignment you have with your values and your "why". 

So how about you? Do you crave some re-alignment? 

This might be a good place to start.